1.Introduction to Pricing

2.Partner Overview

• 2.1 OTAs / TMC Introduction
• 2.2 Payment Method Overview

3.Optimizing OTA Performances What are your expected actions to drive OTAs performances?

• 3.1 Account Management
• 3.2 Maximize Visibility & Conversion Rate – Rate Parity Policy – Visibility Tools – Top Opportunity Channels

4.Optimize Contents

• 4.1 Contents Connectivity
• 4.2 Key Considerations

5.Display Optimization

• 5.1 Rate Architecture
• 5.2 Room Type Planning
• 5.3 Distribution Optimization

6.Distribution System Learning what is your hotel PMS and how it works VS Channel Manager

7.Revenue Management Restriction on OTAs 8.Distribution Costs / Cost of Acquiring Customers Lifetime Value

Workshops

• 1.OTAs Audit Pack
• 2.Distribution Evaluation Grid
• 3.Market Assessment
• 4.Decoy Effects on Room Type
• 5.Rate Architecture